We’ve got to talk about Barbie.
By now, many of you will have seen the movie of the summer.
It made history by breaking the $1 billion mark just three weeks into its run.
Why is Barbie so popular?
It is because of the amazing branding and promotion? The classic doll? Greta Gerwig’s sassy script?
But for me Barbie’s appeal comes down to one thing…
The Pleasure Principle. 🙂
When we launched Your Brilliance in 2017 with our signature shade of pink, none of us were thinking about Barbie.
So color me surprised when I realized just how similar Barbie pink was to Your Brilliance pink.
Is Barbie secretly a #BrilliantBabe?
Living Her Most Brilliant Life
In the Barbie movie, Barbie isn’t about being thin or blond or beautiful.
She’s a woman living her most brilliant life.
She’s president. She’s a Nobel prizewinner. She’s an astronaut.
She isn’t living for anyone… least of all Ken!
She’s having her best day EVERY day.
She can enjoy her career and fashion and friends and fun without being judged.
In one of the delightful twists at the end of the film, Barbie chooses her own path in life, even if it’s a choice no Barbie has ever made before. (You go, #BrilliantBabe!)
The Pleasure Principle
In the beginning of the film, Barbie is living a life of pleasure.
Beautiful clothes. Beautiful home. Surrounded by friends. Fun around every corner.
But then she gets distracted by thoughts of…
The Pleasure Principle teaches us to move towards pleasure, not away from pain.
But Barbie isn’t listening. She wants to run away from pain. She’s terrified of the new changes in her life. She wants things to go back the way they were.
Her quest to make everything go back to normal doesn’t succeed, however.
She’s forced to confront the fact that the status quo in Barbieland wasn’t really as good as she thought it was. Not everyone felt included.
With the help of her new friends, she creates a new vision for who Barbie might be. She gets in touch with her #InnerBadGirl. She is finally honest with Ken.
And by the end of the movie, she chooses the life SHE wants…
Not the life handed down to her by Mattel.
Yep, Barbie is clearly one of us!
Did you love the Barbie movie as much as I did?
Let me know in the comments!