It takes an incredible woman to build a million-dollar business from the ground up in little over a year…
And Heather Ann Havenwood has done that 3 times.
Now she’s made it her mission to help other women follow in her footsteps.
Heather is a top authority on digital marketing, sales coaching, and online publishing. In 2017 she was named one of the top 50 must-follow female entrepreneurs by the Huffington Post.
Today, she works as a mentor and coach for female entrepreneurs who want to build and grow their own business.
In this interview, Heather shares her hard-won insights into succeeding in business. She explains what you need to know if you’re going to start a business and how to work within the masculine language of the business world without compromising your femininity. She also shares ways to deal with the fact that some folks are threatened by successful women.
For more of Heather’s advice, get your copy of Sexy Boss: How Female Entrepreneurs are Beating the Big Boys While Changing the Rule Book for Success, Money and Even Sex—and How You Can Too!
What You’ll Learn
I don’t believe in emasculating men whatsoever, but there is a time when you’re like, ‘Hey, I’m doing all the work and I want the recognition,’ right?”
Heather Ann Havenwood just wants women to get some recognition.
“Between 80 to 85 percent of the small businesses in America today are run by women,” she says. “They’re owned by men and run by women.”
Yet that can’t change until women see themselves as leaders. We’re comfortable helping to run businesses for others. Isn’t it time we became the ones running those businesses?
“We’ve always been the workers behind families,” Heather says. “We do what it takes to get it done. Some people call that caregiving; I’ll call that working.”
Women often underestimate themselves. They don’t give themselves enough credit, and Heather wants to change that.
I don’t see any woman as ordinary. I think every woman is extremely talented in her own way. I find that women are the engine behind families; they’re the engine behind businesses. They’re the engine behind the PTA; they’re the engine behind nonprofit organizations.”
It’s a no-brainer to put a woman in charge, especially if she’s already proven herself competent running things behind the scenes.
But isn’t it emasculating to men, to have a woman take over?
“I don’t think that’s emasculation,” Heather says. “I think that’s actually just understanding the rules and responsibilities and giving us credit where credit’s due.”
When enough women get together and learn how to succeed in business their way, a fundamental shift ripples through society. That’s why Heather wants Sexy Boss™ to become a global movement.
“I want women to be more confident in who they are, to step into their role as a leader,” she says. “That’s my mission. I want a hundred thousand women or more to be financially free through running their own businesses, because when the women are financially free—meaning they’re making their own money—they are freed up to do things that they would never normally do.”
But it has to start with learning how things are done. This isn’t about women sweeping in and revamping the old patriarchal structures of business. It’s about women learning the ropes and then bringing their feminine energy to the table.
Business is a masculine language. “Women try to go to war with that and make it wrong. It’s just like [when] you’re in a relationship with a man; you can go nowhere when you make the man wrong.”
But once you understand the masculine language of business, “you can bring the feminine energy of who you are into it and be what I call sexy.” You learn to unite the masculine and feminine side of business, rather than choosing one or the other.
Being a sexy boss means “owning your [feminine] sexual energy … and then bringing in the boss element. The boss element is understanding you’re responsible for all areas of your life.” This is the principle behind what Heather calls the Queen’s Code.
Being a woman in business will expose you to people who don’t like what you’re doing. Heather has been called a b*tch. She’s been told that she shouldn’t be an entrepreneur; only men do that. “To this day, I get backlash.” People comment on what she’s wearing rather than what she’s saying.
“It’s par for the course,” she says, “and people are at where they’re at.” She urges women to speak up, “because if they don’t and they stay in silence, there’s zero empowerment.”
One of the inspirations behind Sexy Boss™ was Lynne Twist’s The Soul of Money. Twist was a fundraiser for The Hunger Project, and she posed some provocative questions to wealthy donors, such as, “What is the #1 most underutilized resource on the planet?”
The answer isn’t oil or water. It’s women.
When you invest in women, you invest in communities. Women who earn money put that money where it’s needed most.
Heather explains, “You don’t ever have to tell a woman, ‘Hey, you need to take care of your children.’ You don’t tell women that; that’s what they do. You don’t tell them, ‘Hey, you’ve got to take care of your elders.’ It’s just what they do.”
So how can women start their journey to financial freedom?
It starts with figuring out what their business is. What is their message? What are they actually selling? What’s the method they’re going to use to deliver their product?
If you don’t know what you have that other people could possibly want, consider what you’re good at. Chances are you have knowledge and skills that other people would pay to learn. Heather helps women make money off their knowledge, in what’s known as “info education.”
Heather quips that there were only three things her mother wanted for her in life: “Create a lot of babies, marry someone rich, and always look good when I leave the house.”
There’s nothing wrong with wanting more for ourselves. Want to own a company? Want to build a million-dollar business? Then the world is your oyster. Join the Sexy Boss™ movement.
Jump to Topics of Interest
2:11 Women are the engine behind most businesses
4:01 It’s not emasculating men to ask for recognition of the job you’re already doing
4:48 Working within the masculine language of business
6:10 What it means to be a “sexy boss”
6:50 The Queen’s Code
7:29 Empowering women to be financially free
9:03 Lynne Twist’s The Soul of Money
12:21 When you get called a “b*tch”
14:14 Info education
15:42 The first steps towards creating your dream business
18:01 Never stay where your presence isn’t valued
Heather Ann Havenwood
Heather teaches coaches, experts, and service providers current online marketing and sales strategies to close the right clients, anytime they want. She is a top authority on digital marketing, sales coaching, and online publishing business strategies. She was named one of the Top 50 Must-Follow Women Entrepreneurs in 2017 by the Huffington Post. She also owns the title of Chief Sexy Boss™ from her Amazon Bestselling book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys. Find out how you can work with Heather.