**Why Men Stop Trying—And The One Shift That Makes Him Start Again**

A Man Who Wants to Please You… For Life

Imagine this…

You wake up warm and cozy. You can smell coffee brewing already. Your guy must have slipped out of bed earlier to start it for you.

He still makes coffee for you every morning, just the way you like it. ☕ 😊

Most guys stop making the effort. They stop courting you and expect you to cater to them.

Yet you somehow ended up with the ONE GUY who lives to make you happy.

All your friends want to know where you found him, and you just smile. You know that you didn’t end up in a relationship like this by accident. You created this.

You found the Pleasure Principle, and that changed everything.

**But Maybe That’s Not Your Relationship**…

Maybe you’re with a man who stopped putting in effort years ago, but still expects praise for doing the bare minimum.

Maybe you’re single and secretly relieved, because you know you’d be the one waking up early to make him coffee.

You’d love to be with a man who delights in making you happy. But do those men even exist? Especially when your relationships seem to turn out the opposite way: with you doing all the work.

Surely there’s a version of love where he puts real effort into the relationship… without having to be prompted, begged, or reminded.

Well, there is. And that’s what The Pleasure Principle is all about.

Hi, I’m Amy Waterman

And for the last two decades, I’ve helped women navigate the emotional mess of love and relationships… and what a mess!

When I started my career, I believed that if we women just followed all the great advice—led fascinating lives, looked after ourselves, studied male psychology, learned how men’s desire works—we’d be fine. We’d land a great man, no problem, and live happily ever after!

That’s how naive I was.

It didn’t occur to me then that becoming a man’s “ideal woman” could backfire… BIG time.

Why?

Because it centers him. His needs. His desires. His comfort.

And when a woman builds a relationship around that, her needs and desires get put on the back burner… if not erased.

Have You Noticed This?

The more you turn yourself into the supportive, low-maintenance, self-contained, never-critical woman of his dreams…

The less he has to do.

He comes to expect that being with you will be “easy” and not ask too much of him.

So when you need something from him—help, sacrifice, or to change something he’s doing—he doesn’t jump at the opportunity to serve. He gets annoyed.

Because in his mind, you’re the one who’s supposed to bend, not him.

Love Should Be A Two-Way Street

This realization made me feel sick.

Had I been giving women the wrong advice all this time?

By teaching women “what men want,” I was training women to do ALL the work.

That wasn’t right. Love shouldn’t look like one person doing all the heavy lifting while the other coasts.

I began to wonder…

Could men learn to see themselves as the pleasure-givers in relationships—not just the recipients?

So I started digging.

Not just into psychology, but into the science of what makes love thrive. Why some women attract deeply generous partners… while others end up stuck giving everything and getting little in return.

And what I found changed everything I thought I knew:

Your pleasure might just be the missing ingredient in your relationships.

Bingo! Problem Solved?

Pleasure. That sounds easy!

Can’t you just add some self-care or indulgences to your routine? 🛀🕯️🧁

Look, if self-care could save relationships, I’d be ALL for prescribing it.

But this isn’t about rewarding yourself for making it through the day. This isn’t about forcing him do something nice for you once in a while.

It’s about something much deeper.

It’s about whether your pleasure even registers in your relationship.

Whether your guy—or the guy you hope to meet—sees it, values it, and wants it.

So no, this pleasure isn’t easy. Not if your relationship isn’t set up for it.

**But Think About What It Would Be Like If You Did Have It**

💕 The way it might feel when he surprises you by doing something thoughtful and considerate
💕 The love in his eyes when he sees he pleased you
💕 The way his heart swells when he realizes he can make you feel that way
💕 How proud he feels to be the man who gets to give you that joy

This is the fuel that fires up early romance, but sadly, for most couples, it doesn’t last.

Once commitment sets in, he assumes he’s got you, so there’s nothing more he has to do.

From then on, your pleasure goes untended. You still do things to please him, but he forgets—or doesn’t care—to do the same. The result? Frustration, resentment, arguments… maybe even breaking up.

Some experts say the answer is to keep him chasing you, but they’re wrong.

The chase is for players. Good men hate it.

What fuels good men is seeing you happy—but most of them don’t know how.

You can teach them with The Pleasure Principle.

There’s More to Life Than Being What Men Want

The Pleasure Principle is about how men can give us what we want—and how to be the sort of woman that happens naturally for.

If you’re the one who’s always giving (and giving some more!), you may actually be blocking men from giving to you… and I’ll show you how to turn that around.

When you learn to tap into REAL pleasure—not stress relief strategies like a glass of wine, but rather a physiological response that radiates through your entire body—you awaken a man’s desire to please you.

And when you learn to LIVE that way, it’s like the sun coming out from behind the clouds and flooding your whole life with light.

✔ You stop hustling for love that never quite arrives.
✔ You stop sacrificing your preferences so he won’t feel uncomfortable.
✔ You stop pretending you’re fine when you’re actually starving for more.
✔ You lead with your pleasure, and it’s an invitation he takes.

This is the work of a Pleasure Revolutionary.

And if you’re ready, I’d be honored to show you the way.

Inside The Pleasure Principle, You’ll Learn:Why women who do it all in relationships often end up loved the least—and how to flip that script fast
What your body’s stress response has to do with the kind of love you attract—and how to break the cycle
How to meet (and unleash) your Inner Bad Girl—yes, you have an Inner Bad Girl, and she’s got something to say
How a jar and some paper can retrain your brain to choose pleasure
How to get more generosity and effort from men—without nagging, hinting, or complaining
The 12 Commitment Phrases that inspire effort and devotion, even in avoidant men
How to end a dating drought by doing one simple thing on every date—so you stop dragging yourself through it and start actually having fun
The fastest shortcut to your man’s libido—and it doesn’t even involve him
The 3 traits of Genuine Pleasure—so you stop reaching for wine, screentime, or snacks to “relax” and start giving your body what it really craves
Why you need a Pleasure Posse to stay accountable—and how to find your people
The feel-good hormone that works like nature’s anti-aging serum—and how to trigger it with pleasure, not people-pleasing
Why the world needs more Pleasure Revolutionaries—like… maybe you?

Special Limited-Time Offer

Today Only: $27 (Regular price: $60)

Your Purchase Includes:

The Complete Digital Book ($29.99 Value) Instant Access in PDF format. Includes 4-week Pleasure Trainings along with playful quizzes and social media prompts to help you make pleasure a habit that sticks.

BONUS #1: Audiobook ($19.99 Value) 4 hours of listening—read by me! But maybe you don’t have time to sit down with a book. No problem—you can still enjoy The Pleasure Principle by listening to the audiobook while you’re commuting, working out, or doing chores. Just press play and pop in your headphone!

BONUS #2: 21-Day Pleasure Challenge ($9.99 Value) Still can’t find the time? Then the 21-Day Pleasure Challenge will help you absorb the biggest takeaways from the book in just minutes a day. I’ll be sending you 3 weeks of short, daily emails with prompts, quotes, and quick exercises to create true transformation.

Total Value: $60

Your Price Today: $27

100% Satisfaction Guarantee

I believe so strongly in this book that I want to take away any risk for you.

Try The Pleasure Principle for 60 days. And if it isn’t not working, or if it’s just not your thing, email me within that 60-day period and I’ll give you your money back—no questions asked.

I don’t want you to regret giving this a try. If it’s not for you, you can still keep the book and all the bonuses. That’s my Sisterhood Guarantee.

The Joy of Sitting Back…
While He Delights in Giving to You

You’ve spent years being the one who keeps it all together. Who notices what makes other people smile and surprises them. Who makes sure everyone else is cared for, even when you’re running on empty.

But close your eyes and picture this instead…

You’re not the only giver anymore. You receive as much as you give.

🎁 You’re surprised with little luxuries, simply because he loves the way you light up.
☕ You wake to your favorite drink already made, waiting on the nightstand.
👫 You put your feet up, knowing that it’s your turn to rest and be looked after.

This isn’t selfish. This is simply what it feels like to be well-loved.

If your heart is saying yes, then click the button below to get instant access to The Pleasure Principle.

For just $27, you’ll get the ebook, the audiobook, the trainings, the tools—everything you need to start shifting the way love shows up in your life.

Your pleasure is waiting.

YES, I WANT A MAN DEVOTED TO ME – BUY NOW

Only $27 (special offer)

P.S. Still can’t quite imagine this could be you?

But maybe you know your partner and he’s a stick-in-the-mud—he doesn’t like change.

Or maybe you’ve been single so long that the pleasure of being looked after seems like a distant memory.

Then let me remind you how energy works.

The more you embody the energy of pleasure, the more that energy radiates to everyone around you (even your stick-in-the mud partner!) and attracts even more pleasure to your life.

And if you’re worried you won’t be able to “embody pleasure,” let me remind you that pleasure is not one-size-fits-all. I’ll be asking you to focus on the kind of pleasure you like best, whether that’s the pleasure of sitting outside on a sunny day or rubbing luxurious lotion on your skin.

My hope is that The Pleasure Principle will give you a way to come back to yourself—that innocent, hopeful, radiant girl you once were who believed the world was full of good things she deserved.

YES, I DESERVE THIS – BUY NOW